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du and PCCW Global collaborate to provide Arabian Gulf broadcasters with high-definition multimedia solutions for the Beijing 2008 Olympic Games

du broadcasting services, a division of the new telecoms service provider in the United Arab Emirates (UAE), worked with PCCW Global to offer high-definition multimedia solutions to Arabian Gulf broadcasters.

Providing broadcast services to more than 165 TV channels from state-of-the-art facilities in the UAE, du is the Middle East’s largest teleport operator with an interest in delivering high-definition TV to viewers in the region.

As Hong Kong played host to the Equestrian Beijing 2008 Olympics, PCCW Global joined with China Network Communications – the official Beijing 2008 Olympic Games fixed-line communications provider – to ensure high-quality media coverage.

In addition, PCCW Global offered end-to-end broadcasting solutions from Beijing’s International Broadcasting Centre and Media Press Centre to broadcasters and general media in the Gulf region, as well as other parts of the world. PCCW Global’s collaboration with du provided customized solutions based on optical fiber and traditional satellite technology to deliver coverage in high definition that satisfied Gulf bandwidth requirements of 50Mbps to 2Gbps.

PCCW Global’s Chief Executive Officer, Marc Halbfinger, said: “PCCW Global was fully prepared to transmit stable, reliable and high-quality TV coverage of the Beijing 2008 Olympic Games around the world. du and PCCW Global were committed to providing solutions to ensure highly-successful HD broadcasts of coverage from the Beijing 2008 Olympic Games.”

Following recent establishment of an MPLS (multi-protocol label switching) node in Dubai, PCCW Global and du are planning to explore how they can best serve the region’s enterprise community.